1% Deal
Why Sell Your Home with One Percent Realty East Inc.?
$9,950 versus 5% - the savings are HUGE!
You want full real estate service with an MLS® system listing from a professional salesperson at a lower commission - that's One Percent Realty East Inc. We provide you with full real estate services at a reduced commission fee of $7950 for homes under $400,000, and $9,950 for homes up to $900,000. $4,500 of these fees goes to the buyer’s sales representative. Homes listed over $900,000 the fee is 1% of the list price + $950, with the flexibility to offer more commission to the buyer's sales representative, if you choose. We have full cooperation from other real estate sales people who sell approximately 80% of our MLS® system listings.
Our fully licensed sales professionals are members of their local MLS® real estate board enabling them to properly market your property both on REALTOR.CA and their local MLS® system for maximum exposure to potential Buyers. Our agents provide the same real estate services that you would expect from any full-service real estate brokerage. The only difference is we charge you less, far less. Why pay more to sell your home?
Its time to shed a little light on this, at least from our perspective. The MLS® rules allow for a REALTOR® to do what is referred to as "mere-posting" - a listing on the local MLS® real estate board. They will charge some sort of nominal up front fee for this, probably around $500. The idea here is to allow people to market their properties themselves, (For Sale by Owner) and do all of the work themselves.
From where we sit, this is probably a good thing. It gives consumers choices, which they previously did not really have. Now as we see it, consumers have 3 viable scenarios to choose from:
Scenario 1 - Sell through One Percent Realty East Inc. for $9,950 for this same $900,000 home, with all the services and exposure that you would receive from higher commission brokerages. This fee also includes remuneration to the buyer’s sales representative (usually $4,500). We do open houses, handle the showings, negotiations, and paperwork - everything you would expect from any full-service real estate brokerage. In short, the services and exposure are the same as you would receive in scenario 3 above, but for far less commission.
Scenario 2 - Sell it yourself. You could post your home on a local real estate board that operates an MLS® system through a mere posting service provider and have your home exposed with other listings, and deal directly with the public or REALTORS® who may show your property. Worth noting is that since your property is on an MLS® there is a high likelihood you will be dealing with a buyer's agent. These buyer’s agents expect to be paid. Most likely, they will be looking to the Seller to pay them, probably at least half of the fees discussed above (scenario 3 above). So again, if we use a $500,000 home as our example, a buyer's agent in Nova Scotia may expect to receive approximately 2.5% or $12,500 to sell your property, plus an additional $500 or so for the FSBO company's upfront posting fee. The FSBO company may also charge you a success fee if you do sell it, and/or try to upsell you for additional services/fees.
Scenario 3 - Sell it through the traditional "higher commission brokerages" who provide full service real estate, and list your property on a local real estate board that operates an MLS® system. Depending on your homes market value, this will cost a fair amount of money. For a $500,000 home it can typically cost $25,000 (assuming a 5% commission) in Nova Scotia through this type of brokerage, although commissions do vary in the marketplace.
So, if you can benefit from the full services of our licensed professional salespeople for only $9,950, why not just leave it to a professional?
Prior to the Internet, Buyers used to get in the back seat of a real estate agent's car and go on a tour of homes. The agent would have his/her MLS® catalogue of homes which he was not allowed to give Buyer's a copy of. REALTORS® controlled MLS® information. This is simply not the way real estate operated anymore.
Nowadays with the Internet, consumers are empowered and much more in control of their new home search. Over 85% of Canadians searching for a home start on the Internet. Whether Buyers are looking for properties themselves on REALTOR.ca, or being automatically emailed MLS® properties directly from their REALTOR®, or other house hunting activities, nowadays Buyer's often know as much about their particular market and the homes for sale in it as their REALTOR® does. It is no slight on other agents, but the buyer basically has access to MLS® data and can check REALTOR.ca multiple times a day. Their agent will not likely be doing that, no matter who they are. These changes in technology and Buyer behaviour created the opportunity for the concept of One Percent Realty to flourish.
When a Buyer finds their dream home on line, they do not think to ask "How much commission is being offering to my agent?" It's not of concern to a Buyer. They are concerned with the number of bedrooms, bathrooms, location, schools, and obviously the price. Our listings are displayed everywhere that all other listings are. If you are a buyer looking in a given neighbourhood, in a given price range (which is basically all of them), then you will want to see every listing in that neighbourhood in your price range. With the Buyer now in the driver's seat as a much more sophisticated consumer, the real estate marketplace had changed forever.
If your home is well kept, and priced accurately, it will sell. It has no relationship to the amount of commission you offer. With extensive experience in project marketing, we realized that there may be an opportunity to market homes in a similar lower commission-higher volume manner. Spending most of their time prospecting for business, the conventional agent requires a higher commission structure to compensate for the lower volume/lower listing success rate in the highly competitive real estate industry. With the help of the technological advances such as the Internet, smart phones and electronic signing, One Percent Realty was able to reduce the typical real estate office overhead as well as leverage the productivity advances of its agents to create a successful lower commission business model. Whereby our agents earn less per home sale, they make it up in volume of sales by the end of year. It works great for us, and it works great for our Sellers.
The market value of a home is the price that a property would likely sell for in a competitive and open real estate market. It’s determined by several factors, including:
- Comparable Sales (Comps): Recent sale prices of similar homes in the same area (size, features, condition).
- Location: The desirability of the neighborhood, local amenities, and overall market conditions.
- Condition of the Property: The home’s condition, age, layout, and any recent renovations or improvements.
- Market Conditions: Supply and demand, interest rates, and broader economic factors affecting the real estate market at the time.
The market value is not necessarily the listing price or the price the seller wants but the most likely amount that a willing buyer and seller would agree upon.
The concept behind One Percent Realty East Inc. is that we provide full professional real estate services but for a lower commission fee. For that full service with an MLS® system listing, we charge $7950 for homes under $400,000, and $9,950 for homes up to $900,000. For homes over $900,000 we charge 1% plus $950. The $950 covers the typical disbursement costs associated with marketing and selling your home. Our agents provide all of the same services that you would expect from any full-service brokerage, the only difference being the amount of commission we charge you. Your One Percent Realty East agent will help you determine the appropriate listing price, have exterior and interior pictures taken, write attractive ad copy, and list your home on the local real estate board MLS® system and thus your listing will be posted on the popular REALTOR.ca and other prominent real estate websites through syndication, where all buyers look. We arrange showings from prospective Buyers, and provide you with advice and assistance at every step. Our goal, like yours, is to sell your home.
| List Price |  |
Traditional MLS® Broker* |
Savings |
| $ 300,000 | $ 7,950 | $ 15,000 | $ 7,050 |
| $ 400,000 | $ 9,950 | $ 20,000 | $ 10,050 |
| $ 500,000 | $ 9,950 | $ 25,000 | $ 15,050 |
| $ 600,000 | $ 9,950 | $ 30,000 | $ 20,050 |
| $ 700,000 | $ 9,950 | $ 35,000 | $ 25,050 |
| $ 800,000 | $ 9,950 | $ 40,000 | $ 30,050 |
| $ 900,000 | $ 9,950 | $ 45,000 | $ 35,050 |
| $ 1,000,000 | $ 10,950 | $ 50,000 | $ 39,050 |
| $ 2,000,000 | $ 20,950 | $ 100,000 | $ 79,050 |
|
*compared with a broker charging 5%, not all brokers charge the same.
|
|||
- Full Exposure on the MLS® system
- Internet Exposure on REALTOR.ca and OnePercentRealty.com
- Experienced Licensed Real Estate Professional
- Market Evaluation
- Digital Photos
- Responding to Consumer and REALTOR® Inquires
- Showing the Property to Prospective Buyers
- Assisting in Negotiating Favorable Terms and Conditions with an Offer
- Cooperating and Assisting Other Brokerages Working with Buyers
- Assisting in the Completion and Possession process
- Open Houses (if applicable)
- Signage (if applicable)
The simple answer is yes. Our MLS® system listings are shown, and sold by cooperating REALTORS® all of the time. Approximately 80% of our listings were sold by Cooperating REALTORS® representing a Buyer. That is proof that our system works!
Why is that? We believe it is for two reasons. Firstly, our listings (up to $900,000) typically offer $4,500 commission to Cooperating Brokerages. While $4,500 might not be as much as some other listings, it still is a decent pay cheque for Canadians these days, including many sales professionals. The more important reason other agents cooperate and sell our listings, is because it is the Buyers who are calling the shots these days. As mentioned above, if the Buyer loves the home, the amount of commission being offered will not affect their decision.
If you still want to offer more commission to the Buyer’s agent on MLS® system listings than the $4500 or 0.5% for homes over $900,000 – the choice is yours. We would still only charge you the same low fee for our portion of the commission, and you could offer a Buyer’s representative a higher commission of your choice. Since we don’t believe offering additional commission is necessary, if One Percent Realty East Inc. sells your home without an outside Buyer representative, we will only charge you our flat fee of $9950 for homes up to $900,000 (or 1% + $950 for homes over $900,000).
Spending $10,000-$50,000 or more to sell your home is a lot of money. If you are thinking about selling your home call your regular agent that you used last time, but this time also call us to compare our services and commission rates. Being full-service agents, our agents provide free no obligation market evaluations just like the other guys. Please don't let someone else tell you about our system, let us tell you exactly what we will do to sell your home. You and your hard-earned equity will be glad you did.
One Percent Realty East Inc.
novascotia@onepercentrealty.com
902-832-SOLD(7653)
“The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.”